See where you stand, and where everyone is moving.
You and your competitors on the axes your buyers decide on, moved by each morning’s signals, and your audiences tracked.
Your position, mapped against competitors
Two axes your buyers decide on. You, every competitor, and the trail of where each one has been.
More than one map
Three maps suggested from your market, or design your own axes. Each is placed the moment it exists.
Where competitors are moving
Each morning’s signals are read against every map. A real move becomes a movement with its evidence.
From its homepage and two launches this week.
Where your audience’s demand is going
Every audience with where its profile came from and, each fortnight, where its demand is moving.
Asking more about review, less about autonomy.
The signals that move a dot
Launches, pricing, claims, hiring and AI answers, read against the axes. Only moves reach the Brief.
Positions: the claims you want to own
One sentence each, read every day: do your audiences care, who else says it, can you prove it.
Move yourself on the map
Pick a direction. The move drafts where you are, where you would be and the risk, then a position.
From a move to a draftHow a dot moves.
- Overnight
New evidence, per subject
Signals from every lane, claims added or retired, pages that changed, and what you decided.
- 04:00
Read against the axes
One read per map, only when someone has new evidence. Move if it bears on an axis; otherwise hold.
- A real move
A movement, with its evidence
Past the bar, a movement lands on the map and in the Brief with its evidence. A hold is a check.
- Your call
Move us, or hold
A direction becomes a draft of the move, then a position you track. Only you move your dot.
The evidence under the map.
The document every read starts from
Drafted from your site and versioned on every change. It places you and frames every draft.
When the promise and the evidence disagree
A finding names the kind of drift and what it read, then waits for a manager to decide.
What AI answers say about you
Checked daily. Whether they describe you the way your position does is evidence the map reads.
What your live pages say
A page you put live on your site counts as what you say, the day it was first seen.
Know where you stand before you say anything.
Every plan starts with a 14 day free trial. No credit card to sign up.